About

Anthony J. Matesi

24 | Male | Chicago | Creative Professional in Marketing, Advertising, and Public Relations. Marketing Communications Specalist at Handi-Foil Corp. | Art Director of Twisted Threadz, a Cheer and Dance Clothing Company | Graduate Student in College of Communication at DePaul University Master of Arts in Public Relations and Advertising

Marketing Communications Specialist at Handi-Foil

Marketing and Advertising | Greater Chicago Area, US

CAREER OBJECTIVE Seeking a challenging position in marketing that includes demanding objectives that influence my creativity, tenacity and drive to maximize the potential of what I market.

SUMMARY I am an energetic, tenacious and self-motivated individual with a strong ability to multi-task, exceed goals, and meet deadlines. My persuasive oral and written presentation skills coupled with creative thinking provides me the ability to develop unique strategies that can produce dynamic results and influence behavior. I am seeking a career opportunity to work for an organization that will take advantage of my skills and reward my performance by expanding my personal and professional horizons. I am willing to accept challenges and exceed expectations in all career and continuing educational endeavors.

Specialties: Adobe Creative Suite 4, Macintosh, Apple, Microsoft Office, Microsoft Windows, advertising, brand management, budgeting, content management, direct marketing, layout design, marketing, marketing materials, networking, new media, positioning, real estate, strategic, television, typing, web site production, social media, facebook, twitter

Experience

• Sept 2008 – Present

  Marketing Assistant / Handi-Foil

  Provide assistance in developing marketing materials across all departments, divisions, and segments of the company.

• Jun 2006 – Mar 2008

  Marketing Coordinator / THE CFC GROUP

  Developed print and online content to market real estate, including website design and layout to showcase specific properties. Assisted in the development of advertising collaterals designed to drive foot traffic at select properties.

• 2004 – 2008

  Front Desk/Reception / UIC Athletics

• Aug 2007 – Dec 2007

  Advertising Coordinator / HONDA & EDVENTURE PARTNERS

  Conceived, planned and executed the “Accord Coupe Marketing Challenge: New Car, New Generation” advertising campaign to increase awareness, familiarity, desirability and to drive purchase behavior of the new Honda Accord Coupe. This campaign included the development of new branding and positioning to appeal to the target market. Conventional mass media, direct marketing and new media communications strategies were employed to effectively engage the target market. Campaign objectives were achieved under budget and within the scope of the project timeline.; Developed and presented to Honda several print, television, and Internet mass media campaign concepts for review. Advertising team responsibility for the coordination of project tasks and resources within six student governed departments Created a direct marketing strategy designed to increase attendance to Honda Accord Coupe showcase event. This strategy increased target market preference of the Accord Coupe by 90%. The campaign captured 825,000 target customer impressions, resulting in a Return on Investment of 35.20%. Acquired a time slot on the NBC 5 morning news to further marketing efforts for the Honda Accord Coupe. Secured for the University of Illinois $74,940 in additional value-add for the campaign through networking and sponsorships. Formally presented the advertising sector campaign results to Honda and EdVenture Partners. Honda awarded our team second place in a competition that included seventeen other Universities nationwide.

Education

• 2010 – 2011

  DePaul University

  Master of Arts in Public Relations and Advertising

• 2004 – 2008

  University of Illinois at Chicago

  BS in Entrepreneurship

  Activities: Theta Xi Fraternity, UIC Cheerleading, UIC Athletics