I’ll be the first to admit that I’m that person who will usually buy an Apple product more or less just because it’s an Apple product. However this is definitely one instance, similar to Apple TV, where I will not be forking my money over to Apple and will sit on the sideline waiting for them to either A. Put out a more well-rounded product with more useful features than an iPhone/iPod Touch, or B. they define more specifically how and why this is something I need to have in my collection of Apple gadgets.
Currently Apple is facing some issues surrounding this newly revealed product, the way I see it the iPad has a bit of an identity crisis on its hands, what am I? Who am I? Who is going to want me? What makes me valuable? These questions and more are on the mind of consumers, and even analysts trying to figure out if Apple’s new product is going to be successful like previous “big deal” releases such as the iPhone, or if it’s going to be a complete bust kind of like the half-baked Apple TV. The iPad as of now appears to MOST techies as nothing more than a larger screened version of an iPod Touch. Yes it may have some unique features such as its iWork suite that is only going to be offered on the iPad, but really most of what the current iPad has to offer can be had with a much cheaper and more portable iPod Touch, or iPhone. Another question the iPad could ask itself is, What SHOULD I be?
The way Apple tried to position and introduce the iPad was as the bridge between their iPhone and a laptop, it’s meant to be that in-between device that is used when a laptop isn’t necessary but a mobile phone is too small or tedious to use. I think the idea of the device is absolutely fantastic and I would love to buy one, BUT it doesn’t have features that I and many others have voiced they would like to see in the device.
What this all comes down to is Apple needs to either find who this device should really be put into the hands of OR more importantly address the concerns of their tech savvy users and up the capabilities of the device before it launches to ensure acceptance by a grander audience.
If it comes down to Apple simply redirecting marketing for the product to a more specific target audience other than their current market which is more or less to be in the hands of everyone. I think if they direct the iPad more towards the NON-tech savvy they might actually be able to fulfill their desire of putting this device into the hands of “everyone.” The iPod Touch and iPhone have done something no other smartphone prior could do, make it easy to use for anyone. I’ve heard stories of 2 year olds picking up an iPod Touch and being able to figure out how to take a picture or play a game, as well as stories of elderly folk whom typically were unsuccessful in using technology but found the iPod Touch/iPhone, simple. That’s what those were designed to do and they did it well if Apple takes the iPad and focuses on it being a device anyone can use regardless of skill and really focuses on those who don’t really need a laptop because all they do is check email and websites, well then they might actually be on to something.
So simply put Apple needs to put a little more focus into the direction that the iPad will be going and who they see (or should see) getting their hands on one.
What do you think?