Video chat is definitely picking up steam with each passing day more and more people begin to use it, especially as more and more players hit the market that make it easier to do and allow more and more options that change how we video chat. A new contender in the market of video chat platforms was just introduced to me last week actually and I must say of all my experiences video chatting, which goes back to the beginning when it was still too hard to have a solid connection half the time, was one of the most unusual and promising of the lot.
My friends had told me they wanted to Oovoo with me later, when they said this I was so confused, is this a new slang term for something young undergraduate college students are doing, what the hell is Oovoo? So of course I immediately ask what the hell is Oovoo, and they tell me its a video conferencing program. I decided sweet what better way to spend my time after finish a blog than to hop on Oovoo with some teammates and kick it. When I was finally logged in and connected to my two friends I was more than delighted to see that not only was I connected to a cool new video chat client but with two friends at the same time. I knew this was going to eventually be a possibility when I began using video chat way back but had no idea it had made it this far already. One thing I did notice was that Oovoo was free and ad-based, as well as on a trial system where after 30 days I will be only able to 2-way video chat , sad face.
So here we sit again with another space to place our advertisements, really this is a win-win because the space is cheap and it’s just another venue to place advertisements so we can gain more exposure, right? I’d like to think so but this platform has a lot more use to marketing, public relations and advertising agencies.
So what would be a better use for this platform of communication, how about we not only advertise through it but more importantly grab market feedback and data face to face with out consumers. Take a deeper look, much like we would with a focus group however now with the convenience of coming to the consumer rather than making the consumer spend time commuting and sitting in a stuffy conference room, we now find ourselves an opportunity to be brought into our consumers homes, the place they hold most dear to them. Being allowed into their home opens us up to stronger communication because now the consumer is comfortable AND they can actually SHOW us on camera which products they purchase, why they like them, etc.
With a platform such as Oovoo we can do this in larger groups as well so, it can be like the traditional focus groups except all online but we also have a chance to maybe get more one on one by having private chats with individual consumers when they hit on topics that peak interest for us to explore.
Video chat not only opens the doors to a whole new style of marketing, as well as a HUGE potential for more beneficial market research, but also the possibility of being able to conduct customer service, and brand awareness all through a platform that allows the consumer to be face-to-face with the creators and imaginations behind the products they consume! Oh and one more thing, all of this will probably eventually trickle down to the iPhone and other phones as soon as a certain CEO gets off his high stead and allows us to do video conferencing from our precious social devices.