It looks like Old Spice decided to respond to tweets, facebooks posts, and other social media comments and questions with silly responses in short video clips. In the video clip you have a man in a shower who poses and even comes out lifting weights even in his response to a question posed by Gizmodo. The clips are short and simple and make for a good laugh because of how absurd and outlandish some of the responses are. Like this one in response to Starbucks.
Its a simple concept, yet so effective…Old Spice is creating more social media content with these youtube video responses that link back to facebook and twitter and other social outlets. Very impressive Old Spice, kudos to you! I hope more companies pick up on this sort of response effort, very clever.