Anthony J. Matesi
24 | Male | Chicago | Creative Professional in Marketing, Advertising, and Public Relations. Marketing Communications Specalist at Handi-Foil Corp. | Art Director of Twisted Threadz, a Cheer and Dance Clothing Company | Graduate Student in College of Communication at DePaul University Master of Arts in Public Relations and Advertising
Sept 2008 – Present
Marketing Assistant / Handi-FoilProvide assistance in developing marketing materials across all departments, divisions, and segments of the company.
Jun 2006 – Mar 2008
Marketing Coordinator / THE CFC GROUPDeveloped print and online content to market real estate, including website design and layout to showcase specific properties. Assisted in the development of advertising collaterals designed to drive foot traffic at select properties.
2004 – 2008
Front Desk/Reception / UIC Athletics
Aug 2007 – Dec 2007
Advertising Coordinator / HONDA & EDVENTURE PARTNERSConceived, planned and executed the “Accord Coupe Marketing Challenge: New Car, New Generation” advertising campaign to increase awareness, familiarity, desirability and to drive purchase behavior of the new Honda Accord Coupe. This campaign included the development of new branding and positioning to appeal to the target market. Conventional mass media, direct marketing and new media communications strategies were employed to effectively engage the target market. Campaign objectives were achieved under budget and within the scope of the project timeline.; Developed and presented to Honda several print, television, and Internet mass media campaign concepts for review. Advertising team responsibility for the coordination of project tasks and resources within six student governed departments Created a direct marketing strategy designed to increase attendance to Honda Accord Coupe showcase event. This strategy increased target market preference of the Accord Coupe by 90%. The campaign captured 825,000 target customer impressions, resulting in a Return on Investment of 35.20%. Acquired a time slot on the NBC 5 morning news to further marketing efforts for the Honda Accord Coupe. Secured for the University of Illinois $74,940 in additional value-add for the campaign through networking and sponsorships. Formally presented the advertising sector campaign results to Honda and EdVenture Partners. Honda awarded our team second place in a competition that included seventeen other Universities nationwide.
2010 – 2011
DePaul UniversityMaster of Arts in Public Relations and Advertising
2004 – 2008
University of Illinois at ChicagoBS in EntrepreneurshipActivities: Theta Xi Fraternity, UIC Cheerleading, UIC Athletics