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Archive for the ‘Public Relations and Advertising’ Category

Charlie Sheen’s twitter has now been up for almost 24hrs and he’s narrowing in on the 1million follower mark.  He tweeted 13 minutes ago (as of 7:20PM Mar 2, 2011) “In all sincerity…Thank you Twitter community for the warm reception & the followers that helped me get to 1M in 24hours!!! #teamsheen.” Now as I was saying, this all seems very calculated.

A new theory I am fumbling with involves the talk of the new Major Leauge 3 movie, which is what Charlie insists on calling it, even though the third film was Major League: Back to the Minors.  Perhaps Charlie is getting into a role as a modernized “Wild Thing” who will blossom onto the big screen as a result of his character development he’s been going through with all the wind he’s been blowing.

Charlie Sheen 1 Million in 24 Hours
Million Followers in 24 Hours

Another supporting point to my theory that this is a planned, yet maniac execution to generate explosive attention from consumers, involves reports from TMZ that Sheen is trying to sell publishing rights to a book depicting the events during his time on Two and a Half Men that led him to the breaking point. Sheen is asking for a starting range of $10million for the publishing rights to what he has currently titled, When the Laughter Stopped.

The laughter most certainly has not stopped but again I believe he’s decided to find an alternate way to get out of a show he’s been doing for 8 seasons since September 22, 2003.  Charlie is ready to move onto bigger and better things and he’s proving that people want to hear what he has to say regardless of how moronic, demonic, or supersonic the message is.

I guess we’ll just have to wait and see like Joan Rivers tweeted,…”I have no idea what the hell is going on, but can’t wait to see how it ends.”

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Charlie Sheen Tweet

Charlie Sheen is performing social media supernova!

Interestingly enough, as I was playing with the obnoxiously entertaining Live The Sheen Dream, I had a light bulb moment as I realized how myriad hilarious quotes were created throughout his interviews.  The quantity of quotes generated in such a short time from these interviews seems almost purposeful. Purposeful, in such a manner that they have had the power to create an extraordinary social media supernova. Before today there was not an existing “verified” @CharlieSheen twitter account in existence, later today @CharlieSheen “verified” appeared in the twitterverse.  At this moment, 11:42PM Mar 1, 2011, he has, 531,400 followers.  Incredible I must say.

He has posted a total of three tweets over the past 2 hours.  His first two posts are tagged with #winning, could it be that he’s trying to “WIN” at pulling off one of the most outrageous publicity stunts, of all time?  I have an inkling this is all part of a plan.  As I continued to click through the quotes of Live The Sheen Dream I realized another thing, these quotes were generating upwards of 150-170k likes via the Facebook “Like” button and others were being tweeted anywhere from 5,000 up to 9,000, so far. It’s an amazing feat in such a short period of time, and you can only imagine it’ll continue to go up if he continues to deliver. I believe this really is calculated, Charlie Sheen is creating an epic social presence in record breaking fashion.  Sure it’s without question, a very absurd manner in which he’s acquiring his grandiose recognition but as of now its working.

The oddest thing is there is a very mixed feeling by people about how Charlie is conducting himself, some read his quotes and scream brilliance, others grunt in disbelief, we laughed at the obnoxiousness but questioned was this being done on purpose? Maybe this man is trying to prove a point. I don’t know that I could believe he’ll stay off the drugs, but what’s more important is what will happen next.

You can get your T-shirts, and all other souvenir already with Sheen’s quotes. Wonderful, now he’ll have walking billboards making his name and insane message a vehicle for teenagers, and immature young adults alike. The man wants 3million dollars per episode if the show goes back on air, time will tell what happens there. Charlie has definitely created what I am dubbing a social media supernova, new products, stores, websites, advertising, and publicity has taken over the interwebs and it’s quites impressive.

Oh and about the Chuck title reference, I made a random connection to the old Chuck Norris quotes that were a meme back in my undergrad days at UIC. It’s almost as if the Charlie Sheen quotes will be the equivalent to the Norris quotes that used to round-house us in the face.

UPDATE:

Charlie Sheen’s twitter has now been up for almost 24hrs and he’s narrowing in on the 1million follower mark.  He tweeted 13 minutes ago (as of 7:20PM Mar 2, 2011) “In all sincerity…Thank you Twitter community for the warm reception & the followers that helped me get to 1M in 24hours!!! #teamsheen.” Now as I was saying, this all seems very calculated.

A new theory I am fumbling with involves the talk of the new Major Leauge 3 movie, which is what Charlie insists on calling it, even though the third film was Major League: Back to the Minors.  Perhaps Charlie is getting into a role as a modernized “Wild Thing” who will blossom onto the big screen as a result of his character development he’s been going through with all the wind he’s been blowing.

Charlie Sheen 1 Million in 24 Hours

Million Followers in 24 Hours

Another supporting point to my theory that this is a planned, yet maniac execution to generate explosive attention from consumers, involves reports from TMZ that Sheen is trying to sell publishing rights to a book depicting the events during his time on Two and a Half Men that led him to the breaking point. Sheen is asking for a starting range of $10million for the publishing rights to what he has currently titled, When the Laughter Stopped.

The laughter most certainly has not stopped but again I believe he’s decided to find an alternate way to get out of a show he’s been doing for 8 seasons since September 22, 2003.  Charlie is ready to move onto bigger and better things and he’s proving that people want to hear what he has to say regardless of how moronic, demonic, or supersonic the message is.

I guess we’ll just have to wait and see like Joan Rivers tweeted,…”I have no idea what the hell is going on, but can’t wait to see how it ends.”

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I would argue that these two should have a big wedding and become permanently attached to one another, entrepreneurship and marketing that is.  They are meant for each other.  When I attended the University of Illinois at Chicago my primary goal and focus never changed, I wanted to be an entrepreneur, and that’s exactly what I’ve become (though like most entrepreneurs my success will come with many failures first) but not without an endearing relationship with marketing.  I truly discovered marketing during my Junior year at UIC, it was then that I realized these two need each other, entrepreneurship REALLY needs marketing.  Without it, a great idea is just that, a great idea and nothing more.

Now I’ve been in graduate school trying to expand my knowledge of marketing through DePaul’s Public Relations and Advertising program.  Today we were presented to about a startup company, known as Pocket Literacy Coach, by the CEO Dr. Drew.  The point of this presentation was for him to describe his company, what it does, and what it is they are essentially looking for from us.  During this presentation and the q&a that followed, it hit me that too many great ideas never come full circle, not because the idea is half baked, but because their marketing strategy hasn’t spent any time in the oven.

Dr. Drew is a brilliant man and has come up with a great service that will bring children and their parent’s interaction and development to a whole new level if implemented properly.  Dr. Drew has an incredible service that parents can sign up for at a very low monthly cost.  In return for the small fee, parents of young children (ages 2-6) will be sent text messages daily that will provide ideas, activities, and lessons that can help develop the child’s literacy.  The program is designed to be an extension of standard education programs and not as a replacement.  Without going into too much detail they have essentially developed a way to keep parents properly engaged with their children while developing vital skills that are sometimes overlooked, especially in today’s world.

So Dr. Drew has this great service, the ability to bring great lessons and even reminders to parents, which can help educate not only the child but also the parent.  The kids learn the skills they need to grow and develop in the world and the parents learn how to be better parents and even more so how to be better teachers.   Seems like something everyone with a young child should want to join and become a part of right? Who wouldn’t want their job of being a parent made a little simpler?  I think it’s safe to say in this busy world people will take all the help they can get especially when it comes to doing the most difficult job in the world, raising a child. Sadly after the q&a it became blindingly clear what our purpose as a class was…we have to be his marketing, we have to develop something to get his company truly started because as of now its basically a half baked idea that very few know about.

Pocket Literacy coach is a brilliant idea developed very deeply but even with all the development into how it works and what happens in the background it has no development in terms of how to market it.  They know who they wanted their original target market to be, but that soon changed when they realized people in that market couldn’t afford this type of service.  With the shift in target markets they seem to have a little more direction but is it enough?  To be short no its not.  They need a plan and they need to execute it.  Entrepreneurship is only as good as the marketing that helps bring the idea to the masses.  This idea is brilliant but as it stands they have nothing out there that is really going to make them known. Their Facebook page has around 200 fans and their twitter account has a mere 40 something followers.  Two of the most useful marketing tools ever to grace the world of advertising and public relations and they are not even trying to promote themselves in the slightest through these no-brainer outlets.  Thankfully we will be working on developing an integrated marketing campaign for this service, these are the ideas that should be well known and adopted quickly.

I’m excited to see where this small startup will be this time next year. I think it has the potential to go far, it just needs the proper strategy.

So with that said what do you think, how important is marketing to entrepreneurship? Is marketing the key to fully baking an entrepreneurial idea? Leave your thoughts in the comments.

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It looks like Old Spice decided to respond to tweets, facebooks posts, and other social media comments and questions with silly responses in short video clips. In the video clip you have a man in a shower who poses and even comes out lifting weights even in his response to a question posed by Gizmodo. The clips are short and simple and make for a good laugh because of how absurd and outlandish some of the responses are. Like this one in response to Starbucks.

Its a simple concept, yet so effective…Old Spice is creating more social media content with these youtube video responses that link back to facebook and twitter and other social outlets. Very impressive Old Spice, kudos to you! I hope more companies pick up on this sort of response effort, very clever.

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I said I’d be back and what a glorious piece this is for us to take a look at today.  Dodge has been releasing new commercials lately, specifically focusing on the…Caravan? Really Dodge you’re blowing advertising money on a van, a vehicle that is slowly meeting its much required death.

The deal is a 60-day money back guarantee. You like the car you keep it, but  if not you have 60 days to return it.  Some say this is in anticipation to other new minivans being released this year from competitors like, Toyota and Honda. From what I hear the 60 day deal is not so simple when it comes to the return part but that isn’t what irks me about their strategy, what irks me is much deeper than that.

Now I understand the minivan is not my vehicle type and therefore I am not the target market, however, I was under the impression that minivan’s were dying their slow death and being more or less phased out by most companies in favor of new flavors such as cross-overs and smaller SUVs (since we know most of the large ones died during the carpocalypse).  Why would a company pump money into advertising a dying platform and whats more they advertise it in such a manner that insinuates that you’d be a moron not to love their van.

Tagline: The “You won’t need 60 days to decide but we’ll give it to you anyway” event.

You’re right I won’t need 60 days to decide because I would never come in and purchase your vehicle anyway.

But this isn’t even what is really truly bothering me.  At this point you’re probably confused why the subject is “Dodge doin da drugs?” Well see below and you’ll understand.

Seriously??? Jalopnik put it best Reservoir Dogs, meets A Clockwork Orange, combined with “lovable” furries? I’m so lost… At what point in the meeting did someone start popping mushrooms and declare, “I’ve got it! Ok so we’ll take what looks like a scene from Reservoir Dogs, ya dig? Next combine that with A Clockwork Orange….and here’s the cherry on top. Furry masks for mice, cats, and dogs!” Honestly where do they even think you can go with this. Perhaps I am missing something (I’m not  their target audience, after all) but this just makes no sense and seems like something some druggie thought up during their last trip to unicorn island.

Dodge…I don’t get it. And honestly I don’t want to, minivans are monstrosities that I refuse to drive no matter how many children I end up being cursed with after this rant.

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AT&T She-Mail

Ok this is going to be a very short blog and I’ll be writing another that will actually be used for Allan’s PR class during lunch, but honestly who the hell approved of this advertisement spotted in an AT&T store? I mean I understand they are trying to create a cool little combination of the words but really “I she-mail”? Schedule doesn’t even sound like she when said. Perhaps this was done intentionally to get attention but honestly I must ask how do things like this get approved. I am struggling to see how this can be a positive reinforcement of a brand. AT&T shame on you for branding this poor guy as a she-male! Sometimes I really question how people get their jobs in this industry when they make stupid decisions like this one. So now I ask what is your opinion of this ridiculous attempt to create a hermapha-phone? (yes I just made that up, hopefully its not too politically incorrect) Anyways share your thought in the comments.

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With the emergence of Social Media as a platform for marketing, advertising, and providing a fantastic means of Public Relations the world is becoming overwhelmed in finding ways to manage the plethora of social media platforms available to monitor.  There are so many outlets available from viral videos, blogs, video blogs, forums/boards, to Twitter, LinkedIn, Facebook, as well as the new Google Buzz, and Facebook fan pages, and even mainstream news sites. There are so many platforms now to monitor, interact with and constantly maintain. Doing everything individually is extremely inefficient seeing as having multiple browser windows open can be very tedious, so what kind of solutions are out there?

As it turns out there are actually quite a few startups that have created platforms that allow for multiple social media outlet monitoring all within one single application, but we are not here to talk about Scout Labs, Viral Heat, HootSuite or any of the other ones… NO, today we are discussing the newest entrant that is aiming to streamline the entire process in an excellent package created on the Adobe AIR client, and that would be Radian6’s Engagement Console.

Radian6 aims to create a simple application that will allow you to access all workflow from within the client, providing access to a customizable tracking unit of various social media sites by breaking conversations out into broad spectrum topics, specific topics, customers lists,  create user assignments, or even separate the stacks out by media type.

Radian6’s workflow manager enable you to delegate posts to fellow team members, track the status of those assignments. Essentially it allows you to take social media info and direct it to the correct member of a team to process and handle. Conversations are recorded, whether through Facebook, Twitter, or with co-workers. You’re able to do most of the typical stuff that can be done within the original social media platforms but now everything is organized into one simple to use client and with methods that allow monitoring and management.

Radian6 also allows for analytical monitoring of everything from within the console for post volume, engagement stats, it creates a simple method for measuring activity across the various media platforms.

Currently Radian6 is not yet available for public use as it is in private beta until April, I have contacted the company in an effort to obtain a private beta invite hopefully I’ll have more information soon as this seems like the most amazing tool yet. I may check out these other platforms but this one seems like the one to keep an eye on as it really focuses on the ability to monitor, manage, and measure social media interactions, which I feel is something that was probably needed a year ago even though the explosion has really begun over this past year a definitive monitoring tool is long overdue and I cannot wait to get my hands on this. Hopefully it’ll enable social media to reach the next level by providing more concrete information about how people and companies are working together through social media.

I can’t wait to try Radian6, will you be willing to give it a test run? Well here’s a video to hold you over.

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