I know I’ve been MIA for a while, but fear not! I’m almost done with all the large projects this quarter has presented me at DePaul and I plan to continue writing stories in the near future. Well back to work on this book review for my Comm Law class. Wish me luck! More PR, Advertising, and Social media news coming soon!
Personally I’m already annoyed and sick of all the 3D movies that are being released. I believe that there are certain movies that can completely benefit from the special effects that 3D movies offer but in all reality not EVERY movie needs to be 3D. Kids movies are a great place to do 3D just for the novelty and the ease of being able to catch a child’s attention, however I really don’t think James Cameron needs to re-release the, now second, top-grossing film in 3D. Titanic is set to sail the sea again in “glorious” 3D in an effort to remember the 100th Anniversary of the “unsinkable” ships first and last deployment.
I have been actually avoiding a few movies simply out of my annoyance with the film industries need to over use this 3D gimmick in everything lately. However there was one movie that I did cave in and just HAD to go see when it was released a couple weekends ago and of course that would be Tim Burton’s Alice in Wonderland. Let me say that was a phenomenal movie but even after seeing it I can honestly say it’d be just as amazing (and I am hoping to confirm this sometime this week) in standard 2D glory.
I wonder how long will this gimmick last? It’s not the first time producers have used 3D as a way to drive ticket sales at box offices, but seriously how long will that work once the hype of the return to 3D wears off, or worse when 3D HDTVs finally make it into homes and people have the full capability of properly watching a 3D movie comfortably from their couch. Here I even continue to question the strength of the capability, will that be a failed attempt at bringing this gimmicky technique into homes, who is really going to want to waste money on a new tv just so they can watch the handful of new movies that were in 3D? I definitely don’t plan on jumping on the train and I am usually one of the geeky guys that always needs to have new technologies. I’m starting to question tech development in general though now but that would be another topic completely, (see my reaction to the iPad).
What it comes down to is will people continue to fall for the fun nature of 3D films or will they eventually wise up and realize that what makes a GREAT film are the same things that always have, fascinating story, with a sound plot, good character development and quality settings. The basics are what make a movie good not cheap marketing gimmicks that are used to drive people to the box office because that is the only place (as of now) you can easily see these films in their full form. I believe everything will always come back to the basics, even marketing in the social media world (read more about my feelings on that here). I guess we’ll just have to see if this FAD fades away as I hope it will. What are your feelings on the 3D marketing gimmick? Shout it out in the comments!
Ok this is going to be a very short blog and I’ll be writing another that will actually be used for Allan’s PR class during lunch, but honestly who the hell approved of this advertisement spotted in an AT&T store? I mean I understand they are trying to create a cool little combination of the words but really “I she-mail”? Schedule doesn’t even sound like she when said. Perhaps this was done intentionally to get attention but honestly I must ask how do things like this get approved. I am struggling to see how this can be a positive reinforcement of a brand. AT&T shame on you for branding this poor guy as a she-male! Sometimes I really question how people get their jobs in this industry when they make stupid decisions like this one. So now I ask what is your opinion of this ridiculous attempt to create a hermapha-phone? (yes I just made that up, hopefully its not too politically incorrect) Anyways share your thought in the comments.
When coming up for a new name for a product line it is usually one of the most important tasks because that name is going to need to represent the product, possibly for years and years to come. The name of your product is going to be how your consumers recall what your product is, what brand it is apart of, its the key identifier much like our own names, which essentially make up our brand and personality.
So what happens when you try to come up with a fun new creative name to describe your new product, what is the typical process you go through, probably lots of brainstorming, comparing, contrasting, evaluating, lots of failures before you land on THE name. We all know this but what happens when you finally decide on that excellent name and then after releasing the product and campaign for market it discover that there may be an alternate meaning to your brand name already, a not so desirable, respectable meaning that might taint the image of your new product because of its vulgarity?
This is just the situation Proximo, makers of the Three Olive’s brand, found themselves facing after coming up with their extension to the brand “RangTang“, which is the name they landed on after deciding it was a catchy way to describe the combination flavor of orange and tangerine. The new name “RangTang” is described by them as a tasty mix of imported English vodka and the amazing taste of mixed juicy oranges and tangerines. To me that sounds like an excellent vodka though I honestly can’t remember if I’ve ever had an “English” vodka or heard of one for that matter, I’m more of a “Holland” vodka type.
Apparently “RangTang” has a slightly different meaning when you visit UrbanDictionary.com, which I warn is vulgar and definitely not safe for work, feel free to take a gander though. Proxmio has declared that they were unaware of this at the time of conception and admit that had they originally known that their new catch brand “RangTang” had this slang definition then they definitely would not have picked this as their choice.
Proximo defends itself however by pointing out that after searching through Urban Dictionary they discovered that a large variety of fruit have some sort of dirty slang definition it can be associated with. Things brings to my mind the question, how valid or important is anything that Urban Dictionary posts in relation to branding?
Personally I believe the only real issue would be more if there are direct correlations between the slang definitions and the brand. Realistically the world we live in is diluted with words that have multiple meanings, slang variations all of which evolve from context which is the most important factor on determining what a word means anyway. I’m curious what other people think, is Urban Dictionary the go to before deciding on a name or is it just a minor bump in the road?