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Posts Tagged ‘advertising’

I am obviously obsessed with advertising and what greater way to feed that obsession than a walk on role on one of my favorite shows on television Mad Men?! Right now AMC and Banana Republic are offering an amazing opportunity to win just that. I am trying to gather any and all votes I possibly can.  PLEASE VOTE

It’s simple to vote, you can log in using Facebook, or Google, or Yahoo, or any of the other services they allow you to log in from.  You do not have to sign up so don’t worry about that just us the log in with…

Any and all votes are greatly appreciated this is a daily voting thing so vote daily and show some love!

Thank you all sincerely from the bottom of this advertising geeks heart.

One Love!

Tony

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I would argue that these two should have a big wedding and become permanently attached to one another, entrepreneurship and marketing that is.  They are meant for each other.  When I attended the University of Illinois at Chicago my primary goal and focus never changed, I wanted to be an entrepreneur, and that’s exactly what I’ve become (though like most entrepreneurs my success will come with many failures first) but not without an endearing relationship with marketing.  I truly discovered marketing during my Junior year at UIC, it was then that I realized these two need each other, entrepreneurship REALLY needs marketing.  Without it, a great idea is just that, a great idea and nothing more.

Now I’ve been in graduate school trying to expand my knowledge of marketing through DePaul’s Public Relations and Advertising program.  Today we were presented to about a startup company, known as Pocket Literacy Coach, by the CEO Dr. Drew.  The point of this presentation was for him to describe his company, what it does, and what it is they are essentially looking for from us.  During this presentation and the q&a that followed, it hit me that too many great ideas never come full circle, not because the idea is half baked, but because their marketing strategy hasn’t spent any time in the oven.

Dr. Drew is a brilliant man and has come up with a great service that will bring children and their parent’s interaction and development to a whole new level if implemented properly.  Dr. Drew has an incredible service that parents can sign up for at a very low monthly cost.  In return for the small fee, parents of young children (ages 2-6) will be sent text messages daily that will provide ideas, activities, and lessons that can help develop the child’s literacy.  The program is designed to be an extension of standard education programs and not as a replacement.  Without going into too much detail they have essentially developed a way to keep parents properly engaged with their children while developing vital skills that are sometimes overlooked, especially in today’s world.

So Dr. Drew has this great service, the ability to bring great lessons and even reminders to parents, which can help educate not only the child but also the parent.  The kids learn the skills they need to grow and develop in the world and the parents learn how to be better parents and even more so how to be better teachers.   Seems like something everyone with a young child should want to join and become a part of right? Who wouldn’t want their job of being a parent made a little simpler?  I think it’s safe to say in this busy world people will take all the help they can get especially when it comes to doing the most difficult job in the world, raising a child. Sadly after the q&a it became blindingly clear what our purpose as a class was…we have to be his marketing, we have to develop something to get his company truly started because as of now its basically a half baked idea that very few know about.

Pocket Literacy coach is a brilliant idea developed very deeply but even with all the development into how it works and what happens in the background it has no development in terms of how to market it.  They know who they wanted their original target market to be, but that soon changed when they realized people in that market couldn’t afford this type of service.  With the shift in target markets they seem to have a little more direction but is it enough?  To be short no its not.  They need a plan and they need to execute it.  Entrepreneurship is only as good as the marketing that helps bring the idea to the masses.  This idea is brilliant but as it stands they have nothing out there that is really going to make them known. Their Facebook page has around 200 fans and their twitter account has a mere 40 something followers.  Two of the most useful marketing tools ever to grace the world of advertising and public relations and they are not even trying to promote themselves in the slightest through these no-brainer outlets.  Thankfully we will be working on developing an integrated marketing campaign for this service, these are the ideas that should be well known and adopted quickly.

I’m excited to see where this small startup will be this time next year. I think it has the potential to go far, it just needs the proper strategy.

So with that said what do you think, how important is marketing to entrepreneurship? Is marketing the key to fully baking an entrepreneurial idea? Leave your thoughts in the comments.

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I know I’ve been MIA for a while, but fear not! I’m almost done with all the large projects this quarter has presented me at DePaul and I plan to continue writing stories in the near future. Well back to work on this book review for my Comm Law class. Wish me luck! More PR, Advertising, and Social media news coming soon!

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AT&T She-Mail

Ok this is going to be a very short blog and I’ll be writing another that will actually be used for Allan’s PR class during lunch, but honestly who the hell approved of this advertisement spotted in an AT&T store? I mean I understand they are trying to create a cool little combination of the words but really “I she-mail”? Schedule doesn’t even sound like she when said. Perhaps this was done intentionally to get attention but honestly I must ask how do things like this get approved. I am struggling to see how this can be a positive reinforcement of a brand. AT&T shame on you for branding this poor guy as a she-male! Sometimes I really question how people get their jobs in this industry when they make stupid decisions like this one. So now I ask what is your opinion of this ridiculous attempt to create a hermapha-phone? (yes I just made that up, hopefully its not too politically incorrect) Anyways share your thought in the comments.

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With the emergence of Social Media as a platform for marketing, advertising, and providing a fantastic means of Public Relations the world is becoming overwhelmed in finding ways to manage the plethora of social media platforms available to monitor.  There are so many outlets available from viral videos, blogs, video blogs, forums/boards, to Twitter, LinkedIn, Facebook, as well as the new Google Buzz, and Facebook fan pages, and even mainstream news sites. There are so many platforms now to monitor, interact with and constantly maintain. Doing everything individually is extremely inefficient seeing as having multiple browser windows open can be very tedious, so what kind of solutions are out there?

As it turns out there are actually quite a few startups that have created platforms that allow for multiple social media outlet monitoring all within one single application, but we are not here to talk about Scout Labs, Viral Heat, HootSuite or any of the other ones… NO, today we are discussing the newest entrant that is aiming to streamline the entire process in an excellent package created on the Adobe AIR client, and that would be Radian6’s Engagement Console.

Radian6 aims to create a simple application that will allow you to access all workflow from within the client, providing access to a customizable tracking unit of various social media sites by breaking conversations out into broad spectrum topics, specific topics, customers lists,  create user assignments, or even separate the stacks out by media type.

Radian6’s workflow manager enable you to delegate posts to fellow team members, track the status of those assignments. Essentially it allows you to take social media info and direct it to the correct member of a team to process and handle. Conversations are recorded, whether through Facebook, Twitter, or with co-workers. You’re able to do most of the typical stuff that can be done within the original social media platforms but now everything is organized into one simple to use client and with methods that allow monitoring and management.

Radian6 also allows for analytical monitoring of everything from within the console for post volume, engagement stats, it creates a simple method for measuring activity across the various media platforms.

Currently Radian6 is not yet available for public use as it is in private beta until April, I have contacted the company in an effort to obtain a private beta invite hopefully I’ll have more information soon as this seems like the most amazing tool yet. I may check out these other platforms but this one seems like the one to keep an eye on as it really focuses on the ability to monitor, manage, and measure social media interactions, which I feel is something that was probably needed a year ago even though the explosion has really begun over this past year a definitive monitoring tool is long overdue and I cannot wait to get my hands on this. Hopefully it’ll enable social media to reach the next level by providing more concrete information about how people and companies are working together through social media.

I can’t wait to try Radian6, will you be willing to give it a test run? Well here’s a video to hold you over.

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With the explosion of social media comes another question to ponder.  Are we getting overloaded with just too much? Have we forgotten the basics and how they have influenced marketing over the years? Have we forgotten the importance they still hold even in this evolving world that seems to think Social Media is creating a whole new world when really it is just altering it in a method that simplifies tactics marketers have been using already.

Pete Blackshaw suggests we need to go back to boring, but I think his word choice is slightly poor and maybe this is just because of my youth but I do not believe we have to be boring to be effective. There are many things we do have to remember but I look at those more as standard guidelines more so than being boring and practicing boring.

I do believe that we have to be sure to remember many of these guidelines because what is happening is we’re being provided new platforms for distribution but that does not mean what we are distributing should be handled any differently, we still want to focus on provoking emotion with a consumer, we always want to make sure to develop trust, all these things are more or less common sense at this stage though, things we all have been taught but cannot forget just because of the BOOM of new distribution mediums and platforms.

We are working with a lot of the same just a new system of how its delivered.  We still receive feedback with social media just now we’re likely to receive more timely feedback which enables us to react even faster than in the past. Essentially we’ve developed a more satisfactory method of word-of-mouth advertising with the introduction of social media. We have an opportunity to share our products with people and they have opportunity to help us distribute the word about it.

One issue, and I understand here especially why we need to go back to the basics, is that a lot of material and information is just constantly repeated, and while repetition is essential in making a lasting impression, it won’t be successful if the original message is not eye capturing, that is to say if you cannot capture the consumers attention effectively by triggering some sort of emotional connection you’ve lost the battle.

So do we really need to go back to boring or do we need to just put more attention on remembering the basics that have helped lead the world to where it is today. Effective messages are still going to reign supreme in my vision, its the most important that the message we provide is effective, maintains the basics that have been laid down before us as general guidelines and think about how its distributed and delivered second, Social Media just adds another layer to the puzzle, if the message being exposed to is isn’t effective then it becomes just white noise so again remember the basics and prosper.

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With the emergence of social media being birthed into a platform for marketing and its deviation from just being a fun social club into a viable business platform, corporate branding is up for a review session.  The old structure that the corporate world has been surviving on for ages and ages is old and tired and with the birth of social media we now are presented with opportunity to change all our mistakes from the past, we now have opportunity to communicate directly with consumers and build actual two-way relationships as opposed to the one-way that has been dictated by brand managers since the early days.

Before the reality of being able to harness social media networks as business platforms for targeting consumers, developing relationships, and improving image based on feedback, before all that wonderfulness things were handled with a lot more direct control.  Brands determined the image/persona they projected, they relied on themselves for creation and distribution and were designed to be very consistent, usually containing a distinct focus.

Today thanks to social media we now are presented with the idea of crafting brands in a manner that accepts feedback from consumers, and develops communities that can help improve the design, creation, and image of a brand through social efforts.  With this new direction we have the opportunity to make a brand that has greater connection with more diverse groups of people because we have access to a better means of understanding how a brand is viewed.  From the communities that develop for a brand we are able to identify who is interested in the product and adapt the image of a brand to meet the needs of various customer segments, so long as they are desired segments.

I find this new opportunity absolutely amazing, we now have the ability to directly collaborate with the people who buy our products.  Its not that it was impossible to do before social media, its just that it was way to difficult and time consuming.  Before if you wanted to take customer suggestions and what not to contribute them to a brand it’d take a long time because you’d have to wait until you had enough similar suggestions registered, today with social media if someone makes a suggestion on a brands social media page within hours you can have enough comments to make a decision on whether or not to take a brand in this direction or that.

Social media opens up a whole new venue for creating more intelligent brands, brands that have substance and certainty, we’re able to take a lot of guess work. One thing that I think SHOULD be utilized more often by social media networks is the distribution of creative ideas a company might be pondering whether it is a new product idea or something new the company is contemplating, they’d be able to get valuable feedback from reliable, loyal customers that care about the company’s survival and they can make sure they get things right the first time around without putting too much money and time into the old tried trial and error method. Social media opens up possibilities galore, are you ready for the storm?

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