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Posts Tagged ‘public relations’

I am obviously obsessed with advertising and what greater way to feed that obsession than a walk on role on one of my favorite shows on television Mad Men?! Right now AMC and Banana Republic are offering an amazing opportunity to win just that. I am trying to gather any and all votes I possibly can.  PLEASE VOTE

It’s simple to vote, you can log in using Facebook, or Google, or Yahoo, or any of the other services they allow you to log in from.  You do not have to sign up so don’t worry about that just us the log in with…

Any and all votes are greatly appreciated this is a daily voting thing so vote daily and show some love!

Thank you all sincerely from the bottom of this advertising geeks heart.

One Love!

Tony

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Charlie Sheen’s twitter has now been up for almost 24hrs and he’s narrowing in on the 1million follower mark.  He tweeted 13 minutes ago (as of 7:20PM Mar 2, 2011) “In all sincerity…Thank you Twitter community for the warm reception & the followers that helped me get to 1M in 24hours!!! #teamsheen.” Now as I was saying, this all seems very calculated.

A new theory I am fumbling with involves the talk of the new Major Leauge 3 movie, which is what Charlie insists on calling it, even though the third film was Major League: Back to the Minors.  Perhaps Charlie is getting into a role as a modernized “Wild Thing” who will blossom onto the big screen as a result of his character development he’s been going through with all the wind he’s been blowing.

Charlie Sheen 1 Million in 24 Hours
Million Followers in 24 Hours

Another supporting point to my theory that this is a planned, yet maniac execution to generate explosive attention from consumers, involves reports from TMZ that Sheen is trying to sell publishing rights to a book depicting the events during his time on Two and a Half Men that led him to the breaking point. Sheen is asking for a starting range of $10million for the publishing rights to what he has currently titled, When the Laughter Stopped.

The laughter most certainly has not stopped but again I believe he’s decided to find an alternate way to get out of a show he’s been doing for 8 seasons since September 22, 2003.  Charlie is ready to move onto bigger and better things and he’s proving that people want to hear what he has to say regardless of how moronic, demonic, or supersonic the message is.

I guess we’ll just have to wait and see like Joan Rivers tweeted,…”I have no idea what the hell is going on, but can’t wait to see how it ends.”

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Charlie Sheen Tweet

Charlie Sheen is performing social media supernova!

Interestingly enough, as I was playing with the obnoxiously entertaining Live The Sheen Dream, I had a light bulb moment as I realized how myriad hilarious quotes were created throughout his interviews.  The quantity of quotes generated in such a short time from these interviews seems almost purposeful. Purposeful, in such a manner that they have had the power to create an extraordinary social media supernova. Before today there was not an existing “verified” @CharlieSheen twitter account in existence, later today @CharlieSheen “verified” appeared in the twitterverse.  At this moment, 11:42PM Mar 1, 2011, he has, 531,400 followers.  Incredible I must say.

He has posted a total of three tweets over the past 2 hours.  His first two posts are tagged with #winning, could it be that he’s trying to “WIN” at pulling off one of the most outrageous publicity stunts, of all time?  I have an inkling this is all part of a plan.  As I continued to click through the quotes of Live The Sheen Dream I realized another thing, these quotes were generating upwards of 150-170k likes via the Facebook “Like” button and others were being tweeted anywhere from 5,000 up to 9,000, so far. It’s an amazing feat in such a short period of time, and you can only imagine it’ll continue to go up if he continues to deliver. I believe this really is calculated, Charlie Sheen is creating an epic social presence in record breaking fashion.  Sure it’s without question, a very absurd manner in which he’s acquiring his grandiose recognition but as of now its working.

The oddest thing is there is a very mixed feeling by people about how Charlie is conducting himself, some read his quotes and scream brilliance, others grunt in disbelief, we laughed at the obnoxiousness but questioned was this being done on purpose? Maybe this man is trying to prove a point. I don’t know that I could believe he’ll stay off the drugs, but what’s more important is what will happen next.

You can get your T-shirts, and all other souvenir already with Sheen’s quotes. Wonderful, now he’ll have walking billboards making his name and insane message a vehicle for teenagers, and immature young adults alike. The man wants 3million dollars per episode if the show goes back on air, time will tell what happens there. Charlie has definitely created what I am dubbing a social media supernova, new products, stores, websites, advertising, and publicity has taken over the interwebs and it’s quites impressive.

Oh and about the Chuck title reference, I made a random connection to the old Chuck Norris quotes that were a meme back in my undergrad days at UIC. It’s almost as if the Charlie Sheen quotes will be the equivalent to the Norris quotes that used to round-house us in the face.

UPDATE:

Charlie Sheen’s twitter has now been up for almost 24hrs and he’s narrowing in on the 1million follower mark.  He tweeted 13 minutes ago (as of 7:20PM Mar 2, 2011) “In all sincerity…Thank you Twitter community for the warm reception & the followers that helped me get to 1M in 24hours!!! #teamsheen.” Now as I was saying, this all seems very calculated.

A new theory I am fumbling with involves the talk of the new Major Leauge 3 movie, which is what Charlie insists on calling it, even though the third film was Major League: Back to the Minors.  Perhaps Charlie is getting into a role as a modernized “Wild Thing” who will blossom onto the big screen as a result of his character development he’s been going through with all the wind he’s been blowing.

Charlie Sheen 1 Million in 24 Hours

Million Followers in 24 Hours

Another supporting point to my theory that this is a planned, yet maniac execution to generate explosive attention from consumers, involves reports from TMZ that Sheen is trying to sell publishing rights to a book depicting the events during his time on Two and a Half Men that led him to the breaking point. Sheen is asking for a starting range of $10million for the publishing rights to what he has currently titled, When the Laughter Stopped.

The laughter most certainly has not stopped but again I believe he’s decided to find an alternate way to get out of a show he’s been doing for 8 seasons since September 22, 2003.  Charlie is ready to move onto bigger and better things and he’s proving that people want to hear what he has to say regardless of how moronic, demonic, or supersonic the message is.

I guess we’ll just have to wait and see like Joan Rivers tweeted,…”I have no idea what the hell is going on, but can’t wait to see how it ends.”

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AT&T She-Mail

Ok this is going to be a very short blog and I’ll be writing another that will actually be used for Allan’s PR class during lunch, but honestly who the hell approved of this advertisement spotted in an AT&T store? I mean I understand they are trying to create a cool little combination of the words but really “I she-mail”? Schedule doesn’t even sound like she when said. Perhaps this was done intentionally to get attention but honestly I must ask how do things like this get approved. I am struggling to see how this can be a positive reinforcement of a brand. AT&T shame on you for branding this poor guy as a she-male! Sometimes I really question how people get their jobs in this industry when they make stupid decisions like this one. So now I ask what is your opinion of this ridiculous attempt to create a hermapha-phone? (yes I just made that up, hopefully its not too politically incorrect) Anyways share your thought in the comments.

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With the emergence of Social Media as a platform for marketing, advertising, and providing a fantastic means of Public Relations the world is becoming overwhelmed in finding ways to manage the plethora of social media platforms available to monitor.  There are so many outlets available from viral videos, blogs, video blogs, forums/boards, to Twitter, LinkedIn, Facebook, as well as the new Google Buzz, and Facebook fan pages, and even mainstream news sites. There are so many platforms now to monitor, interact with and constantly maintain. Doing everything individually is extremely inefficient seeing as having multiple browser windows open can be very tedious, so what kind of solutions are out there?

As it turns out there are actually quite a few startups that have created platforms that allow for multiple social media outlet monitoring all within one single application, but we are not here to talk about Scout Labs, Viral Heat, HootSuite or any of the other ones… NO, today we are discussing the newest entrant that is aiming to streamline the entire process in an excellent package created on the Adobe AIR client, and that would be Radian6’s Engagement Console.

Radian6 aims to create a simple application that will allow you to access all workflow from within the client, providing access to a customizable tracking unit of various social media sites by breaking conversations out into broad spectrum topics, specific topics, customers lists,  create user assignments, or even separate the stacks out by media type.

Radian6’s workflow manager enable you to delegate posts to fellow team members, track the status of those assignments. Essentially it allows you to take social media info and direct it to the correct member of a team to process and handle. Conversations are recorded, whether through Facebook, Twitter, or with co-workers. You’re able to do most of the typical stuff that can be done within the original social media platforms but now everything is organized into one simple to use client and with methods that allow monitoring and management.

Radian6 also allows for analytical monitoring of everything from within the console for post volume, engagement stats, it creates a simple method for measuring activity across the various media platforms.

Currently Radian6 is not yet available for public use as it is in private beta until April, I have contacted the company in an effort to obtain a private beta invite hopefully I’ll have more information soon as this seems like the most amazing tool yet. I may check out these other platforms but this one seems like the one to keep an eye on as it really focuses on the ability to monitor, manage, and measure social media interactions, which I feel is something that was probably needed a year ago even though the explosion has really begun over this past year a definitive monitoring tool is long overdue and I cannot wait to get my hands on this. Hopefully it’ll enable social media to reach the next level by providing more concrete information about how people and companies are working together through social media.

I can’t wait to try Radian6, will you be willing to give it a test run? Well here’s a video to hold you over.

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With the explosion of social media comes another question to ponder.  Are we getting overloaded with just too much? Have we forgotten the basics and how they have influenced marketing over the years? Have we forgotten the importance they still hold even in this evolving world that seems to think Social Media is creating a whole new world when really it is just altering it in a method that simplifies tactics marketers have been using already.

Pete Blackshaw suggests we need to go back to boring, but I think his word choice is slightly poor and maybe this is just because of my youth but I do not believe we have to be boring to be effective. There are many things we do have to remember but I look at those more as standard guidelines more so than being boring and practicing boring.

I do believe that we have to be sure to remember many of these guidelines because what is happening is we’re being provided new platforms for distribution but that does not mean what we are distributing should be handled any differently, we still want to focus on provoking emotion with a consumer, we always want to make sure to develop trust, all these things are more or less common sense at this stage though, things we all have been taught but cannot forget just because of the BOOM of new distribution mediums and platforms.

We are working with a lot of the same just a new system of how its delivered.  We still receive feedback with social media just now we’re likely to receive more timely feedback which enables us to react even faster than in the past. Essentially we’ve developed a more satisfactory method of word-of-mouth advertising with the introduction of social media. We have an opportunity to share our products with people and they have opportunity to help us distribute the word about it.

One issue, and I understand here especially why we need to go back to the basics, is that a lot of material and information is just constantly repeated, and while repetition is essential in making a lasting impression, it won’t be successful if the original message is not eye capturing, that is to say if you cannot capture the consumers attention effectively by triggering some sort of emotional connection you’ve lost the battle.

So do we really need to go back to boring or do we need to just put more attention on remembering the basics that have helped lead the world to where it is today. Effective messages are still going to reign supreme in my vision, its the most important that the message we provide is effective, maintains the basics that have been laid down before us as general guidelines and think about how its distributed and delivered second, Social Media just adds another layer to the puzzle, if the message being exposed to is isn’t effective then it becomes just white noise so again remember the basics and prosper.

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With the emergence of social media being birthed into a platform for marketing and its deviation from just being a fun social club into a viable business platform, corporate branding is up for a review session.  The old structure that the corporate world has been surviving on for ages and ages is old and tired and with the birth of social media we now are presented with opportunity to change all our mistakes from the past, we now have opportunity to communicate directly with consumers and build actual two-way relationships as opposed to the one-way that has been dictated by brand managers since the early days.

Before the reality of being able to harness social media networks as business platforms for targeting consumers, developing relationships, and improving image based on feedback, before all that wonderfulness things were handled with a lot more direct control.  Brands determined the image/persona they projected, they relied on themselves for creation and distribution and were designed to be very consistent, usually containing a distinct focus.

Today thanks to social media we now are presented with the idea of crafting brands in a manner that accepts feedback from consumers, and develops communities that can help improve the design, creation, and image of a brand through social efforts.  With this new direction we have the opportunity to make a brand that has greater connection with more diverse groups of people because we have access to a better means of understanding how a brand is viewed.  From the communities that develop for a brand we are able to identify who is interested in the product and adapt the image of a brand to meet the needs of various customer segments, so long as they are desired segments.

I find this new opportunity absolutely amazing, we now have the ability to directly collaborate with the people who buy our products.  Its not that it was impossible to do before social media, its just that it was way to difficult and time consuming.  Before if you wanted to take customer suggestions and what not to contribute them to a brand it’d take a long time because you’d have to wait until you had enough similar suggestions registered, today with social media if someone makes a suggestion on a brands social media page within hours you can have enough comments to make a decision on whether or not to take a brand in this direction or that.

Social media opens up a whole new venue for creating more intelligent brands, brands that have substance and certainty, we’re able to take a lot of guess work. One thing that I think SHOULD be utilized more often by social media networks is the distribution of creative ideas a company might be pondering whether it is a new product idea or something new the company is contemplating, they’d be able to get valuable feedback from reliable, loyal customers that care about the company’s survival and they can make sure they get things right the first time around without putting too much money and time into the old tried trial and error method. Social media opens up possibilities galore, are you ready for the storm?

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